Istanbul, July 22 () - The modern fashion presentation of the Turkish jewellery brand EKRIA marked the J Summer Fashion Show in Spain, with its innovative presentation where Jessica Minh Anh produced the world’s first solar powered catwalk.
The model and entrepreneur Jessica Minh Anh, known for combining architecture, culture, art and fashion in her work, transformed the award-winning solar power plant - Gemasolar- into a innovative catwalk in between storm and sun rays.
Even the unexpected storm did not break the spell of the modern magical show, as Jessica Minh Anh solved the problem through a creative and proactive way. The storm that came with heavy rain and wind cut the power supply of the catwalk, destroying the backstage area.
While the show was in mid of a crisis with a potential cancellation of the show, Jessica Minh Anh took the chance and turned the bus, which has transported models, to Gemasolar into the renewed backstage.
She cleaned the mess and once the sun rose again, the show carried on. The entire team was touched by the artist’s proactiveness in finding solutions and staying calm and collective, said Alexander Hardouin, CEO of the EStead Production.
The visionary show’s preparations have started the night before the show, and a stylish marquee was installed as backstage area, including the red carpet, an advanced system for sound and lighting, and of course the Turkish jewellery brand’s creative catwalk in the center of Gemosolar alongside with VIP seats.
The epic catwalk began at 8pm with thousands of shining mirrors and the iconic central towers, creating a cinematic scenery. The grand aentrance of Jessica Minh Anh in a red flamenco dress, dazzling with its layers and texture.